Updated November 9, 2026
ChatGPT SEO tool
A ChatGPT SEO tool is one of two things. Either it gets your brand named in ChatGPT’s answers (SEO for ChatGPT), or it uses ChatGPT to do Google SEO faster (SEO with ChatGPT). Slibur is the first kind: it asks ChatGPT your buyers’ questions, shows who gets recommended and which pages it cites, and tells you what to fix.
7 days free. No card required.
Slibur tracks
ChatGPT
Claude
Google AI
Perplexity
Grok
Two kinds of ChatGPT SEO tools, and who each one is for
People type “ChatGPT SEO tool” for two different jobs. One is about your brand inside ChatGPT. The other is about using ChatGPT as a writing assistant for Google. Know which one you are after before you compare prices.
SEO for ChatGPT
Gets your brand into ChatGPT’s answers
Puts your buyers’ questions to ChatGPT on a schedule, records whether it names you, in what position, beside which rivals and which pages it cites, then tells you what to change so it names you more often.
For: Brands whose customers ask ChatGPT “what should I buy?” or “who should I hire?”, and the agencies that serve them.
Examples: Slibur, plus tools such as Profound, Peec AI and Otterly.AI. Big SEO suites (Semrush, Ahrefs, SE Ranking) and Surfer now sell AI search tracking as well.
SEO with ChatGPT
Uses ChatGPT to do Google SEO faster
Custom GPTs, ChatGPT itself and AI writing tools that draft outlines, titles, meta descriptions, schema markup and articles aimed at Google’s blue links.
For: Writers, SEO freelancers and content teams who want to speed up the work they already do for Google.
Examples: ChatGPT Plus with custom GPTs, AI writers such as Jasper, and content editors such as Surfer, Frase and NeuronWriter.
Pick in ten seconds
You want to know whether ChatGPT recommends you or a competitor
SEO for ChatGPT
A tool that asks real buyer questions on a schedule. Slibur does it, and the ChatGPT visibility tracker page shows what it records.
ChatGPT names rivals and you want to change that
SEO for ChatGPT
Measurement plus next steps. Our guide on how to rank in ChatGPT covers the work; Slibur turns it into weekly tasks.
You need meta descriptions, outlines or schema for Google
SEO with ChatGPT
ChatGPT itself or a custom GPT is enough to start. Check every fact and number it writes.
You write articles and want them scored against the top Google results
SEO with ChatGPT
A content editor. Our comparison below shows which of them also read ChatGPT answers.
Most guides in Google’s top results pick one meaning and ignore the other. Rank Math’s guide covers getting a brand mentioned; SUSO Digital’s lists ways to use ChatGPT for SEO tasks; Sight AI’s review mixes both kinds in one list of nine. This page keeps them apart, then puts real ChatGPT answers and real prices next to each other.
We asked ChatGPT to name the best ChatGPT SEO tool, five times
On we put the question “What is the best ChatGPT SEO tool?” to ChatGPT five times in about a minute, with web search on and located in the United States. None of the top Google results we read shows what ChatGPT itself answers to this question.
5 of 5
answers split “ChatGPT SEO” into its two meanings before recommending anything.
9
SEO tools named across the five answers. Semrush and Ahrefs were named in every one.
4
different tools offered for tracking your brand in ChatGPT, depending on the run.
0 of 7
pages from Google’s US top 10 for this search were among ChatGPT’s sources.
“What is the best ChatGPT SEO tool?”
, five runs. A number shows where that answer placed the tool; a dot means it was left out.
| Tool | Run 1 | Run 2 | Run 3 | Run 4 | Run 5 | Runs |
|---|---|---|---|---|---|---|
| Semrush | Named 1 | Named 1 | Named 1 | Named 1 | Named 1 | 5 |
| Ahrefs | Named 3 | Named 3 | Named 4 | Named 3 | Named 2 | 5 |
| Surfer | Named 2 | Named 2 | Named 3 | Not named | Named 4 | 4 |
| Otterly.AI | Not named | Not named | Not named | Named 2 | Named 3 | 2 |
| Profound | Named 4 | Named 4 | Not named | Not named | Not named | 2 |
| Peec AI | Named 5 | Named 5 | Not named | Not named | Not named | 2 |
| SE Ranking | Not named | Not named | Named 2 | Not named | Not named | 1 |
| Frase | Not named | Not named | Named 5 | Not named | Not named | 1 |
| NeuronWriter | Named 6 | Not named | Not named | Not named | Not named | 1 |
Not counted as SEO software: ChatGPT itself, offered as the budget option in several answers, and Google Search Console, which came up in all five.
ChatGPT split the question in two, every time. All five answers opened by asking what “ChatGPT SEO” means: doing SEO work with AI, or getting your brand named inside ChatGPT. It is the same split this page is built on, and it is why one list of the best ChatGPT SEO tools never fits both.
The SEO suites took the top spot. Semrush came first in five of five answers, and Semrush and Ahrefs were the only tools named every time. Both sell classic keyword and backlink data first, with AI search tracking added to their plans.
The pick for brand tracking kept changing. Asked which tool shows whether ChatGPT mentions you, the five answers gave four different names: Profound, Peec AI, SE Ranking and Otterly.AI. Run it once and you get one of them; run it five times and you see how loose that slot is.
Its own advice: ChatGPT is not an SEO database. In all five runs ChatGPT warned that it cannot replace keyword volumes, backlink data, crawls or rank tracking, and told readers to pair it with real data. That is the real limit of the “SEO with ChatGPT” kind.
Google’s first page did not feed the answers. None of the seven results in Google’s US top 10 for this search that day was among ChatGPT’s sources. It leaned on OpenAI’s own pages (cited in four of five runs) and on vendors’ product pages and blogs.
Slibur was not named. Not in any of the five answers, and none of our pages was cited. That is what a tracker gives you on day one: a baseline. The work from there is the same we suggest to customers, starting with the pages ChatGPT already trusts, which the free ChatGPT sources tool lists for any question.
What ChatGPT cited
The five answers carried 15 citations to 12 different pages, from one to four per answer. Four were OpenAI’s own pages and seven citations went to pages run by the tools it named (Semrush, Ahrefs and Otterly.AI). Surfer was named in four answers and its own site was never cited.
How we asked
Each run went through OpenRouter to OpenAI’s model with OpenAI’s web search tool (opens in a new tab) on, an approximate US location and no brand in the question: the route Slibur uses where chatgpt.com cannot be read. All five came back within about a minute, starting at 11:49 UTC. We logged the names manually, keeping one per company and the position where it first shows up (Semrush Enterprise AIO counts under Semrush, Ahrefs Webmaster Tools under Ahrefs). The answer texts are not reproduced here.
Eight SEO tools for ChatGPT compared on price and coverage
Slibur plus the seven tools ChatGPT named that sell some way to read its answers. Our row reflects Slibur’s current plans; the rest were taken from each vendor’s pricing page on November 9, 2026. Four of them showed us prices in euros, and we give them as shown.
Scroll sideways to see every column.
| Tool | What it is for | Cheapest plan that reads ChatGPT | Prompts and refresh | Other AI platforms |
|---|---|---|---|---|
| SliburStarterOur product | Measures how ChatGPT and four other AIs talk about your brand, then hands you weekly tasks and drafts | $59 a month | 20 prompts. ChatGPT read on chatgpt.com every day* | Google AI Overviews daily*, Claude, Perplexity and Grok weekly, all included |
| SemrushSEOPer its website, read November 9, 2026 | All-round SEO suite (keywords, backlinks, audits) with AI search tracking in its plans | €134 a month on monthly billing, as shown to us | Says it tracks performance in AI search; no prompt count for this plan (its €190 Starter lists 50) | Its AI visibility sections show Google, ChatGPT, Perplexity and Gemini “and more” |
| AhrefsLitePer its website, read November 9, 2026 | Backlink and keyword database with Brand Radar for AI mentions | €119 a month, as shown to us | 150 checks on AI prompts; the pricing page does not say which AIs they cover | A separate Brand Radar AI add-on from €179 a month |
| SurferAI Search AnalyticsPer its website, read November 9, 2026 | Content editor for Google, plus an AI tracking plan | €82 a month, billed yearly, as shown to us | 50 prompts, refreshed daily. Its €49 Discovery plan has no AI tracking | ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode |
| ProfoundTrial and EnterprisePer its website, read November 9, 2026 | AI search visibility, priced through sales | No public price; a free trial and custom Enterprise pricing | Trial: 50 prompts run daily for 7 days. Enterprise: custom | Trial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to 9 answer engines |
| Peec AIStarterPer its website, read November 9, 2026 | AI search visibility tracking | $95 a month | 50 prompts, refreshed daily | You choose 3 models (ChatGPT is one option); more cost $30 a month each on Starter |
| Otterly.AILitePer its website, read November 9, 2026 | AI search visibility tracking | $29 a month | 15 prompts, refreshed daily | Four AIs: ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews. Claude costs $29 more |
| SE RankingCorePer its website, read November 9, 2026 | SEO suite with AI visibility tracking included | €87.20 a month billed yearly (€109 listed), as shown to us | 25 prompts, daily | Five AI engines, per its pricing page |
* On paid plans. ChatGPT is read on chatgpt.com in every country Slibur tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Where Slibur stands out. Five AI platforms at the entry price, Claude and Grok included, and a list of tasks every week rather than a dashboard alone. Otterly.AI sells Claude as an add-on, and Peec AI and Profound list it on Enterprise.
Where others are ahead. Peec AI and Surfer start at 50 prompts against 20 on Slibur Starter. Semrush, Ahrefs and SE Ranking bundle keyword and backlink data that Slibur does not sell. Otterly.AI is cheaper to start, with 15 prompts.
Read the plan, not the logo. Surfer’s cheapest plan has no AI tracking. Peec AI counts ChatGPT as one of three models you choose. Ahrefs’ entry plan counts checks on AI prompts and does not name the AIs on its pricing page.
See what AI can read on your website
We run 18 checks on what helps AI assistants find, read and cite your site, and tell you what to fix first.
Ready as soon as you sign up, included in the free trial.
No account? Free GEO audit tool: the same 18 checks, without signing up.
What an SEO tool for ChatGPT should do: an 8-point check
Use it on every ChatGPT SEO tool you trial, ours included. One point per plain yes. Slibur scores 7 of 8 today, and the miss is listed like the rest.
Does it read the answer a new buyer sees?
A logged-in account carries memory and past chats. Your buyers do not share them.
Slibur: yes. It asks chatgpt.com as a signed-out visitor, with search enabled, from the market you choose.
Does it repeat each question on a schedule?
Five runs of one question gave four different picks for brand tracking. One reading is a coin toss.
Slibur: yes. ChatGPT answers every prompt each day on paid plans*, and alerts wait for a statistical test.
Does it separate being named from being cited?
ChatGPT can quote your page as a source and still recommend a competitor.
Slibur: yes. A direct mention (your name in the text) and an indirect one (only your page in the sources) are two separate figures.
Does it show which pages ChatGPT relies on?
Those pages are where your work starts: get listed there, or publish a better one.
Slibur: yes. Sources tags every cited domain as yours, a rival’s or a third party’s.
Does it keep the searches ChatGPT ran?
They are the web queries your pages have to win before ChatGPT can quote you.
Slibur: yes. Yes, for ChatGPT. It does not store them for the other four AIs.
Does it tell you what to do next?
A score with no next step ends up in a monthly report and nowhere else.
Slibur: yes. On Starter, Improvements sets three weekly tasks and the Writer prepares up to 5 drafts a month.
Does it compare you with your real rivals?
Visibility only means something next to the brands ChatGPT names instead of you.
Slibur: yes. Up to 25 competitors, each with its own ChatGPT figure.
Can you export the data or reach it through an API?
Agencies and data teams often want the rows in their own reports.
Slibur: no. Not today: Slibur has no exports, API or integrations.
Slibur’s score
7 / 8
The miss: no exports or API. If your team needs a ChatGPT SEO tool that feeds raw rows into its own reports, weigh that before anything else.
* On paid plans. ChatGPT is read on chatgpt.com in every country Slibur tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Doing SEO with ChatGPT: where it helps and where it fails
If you came for the second kind of ChatGPT SEO tool, here is the short version. ChatGPT is quick at text and code around SEO. It is weak at anything that needs live search data.
Schema and hreflang
It writes JSON-LD and hreflang tags quickly. Validate the output before it goes live.
Titles and meta descriptions
Ask for ten options at a set length, then choose and trim by hand.
Outlines and briefs
A first structure for an article, built from the questions you give it.
Keyword clustering
Paste a keyword export and ask it to group terms by intent.
Outreach emails
Short pitches for link building and digital PR, rewritten in your own voice.
Small scripts
Python or Apps Script for crawls, redirects and spreadsheet chores.
No real search data. ChatGPT has no keyword volumes, difficulty scores or backlink index of its own. Ask for them and it may answer with numbers that look precise and come from nowhere.
Facts need checking. Google’s guidance on AI-generated content (opens in a new tab) does not ban it, but says such content must be fact-checked and reviewed, and warns that mass-produced pages with no added value can count as scaled content abuse.
Custom GPTs vary a lot. Most GPTs in ChatGPT’s store are built by third parties. Before you trust one, check who built it, what data it reads and whether it cites where its numbers come from.
It says nothing about your place in ChatGPT. Asking ChatGPT to write an SEO article does not tell you whether ChatGPT recommends your brand. That takes the other kind of tool.
Free Slibur tools for the groundwork
No sign-up. Each one handles a step that helps with both Google and ChatGPT.
- AEO prompts generator: twenty buyer questions to follow, written from your website.
- AI crawler checker: whether robots.txt lets OAI-SearchBot and other AI bots in.
- llms.txt generator: a draft llms.txt file built from your sitemap.
- GEO audit: 18 checks on whether AI assistants can read your homepage.
How Slibur works as a ChatGPT SEO tool
Measure, see why, change something, measure again. Each step runs on the questions your buyers ask, not on your brand name.
You enter your website.
Slibur proposes buyer questions and competitors from it, and you edit both. Pick the market you sell in: 40 countries and 7 languages are available.
ChatGPT answers, every day*.
On paid plans Slibur opens chatgpt.com as a signed-out visitor and asks each prompt with search enabled. You get whether you were named or cited, your position, the tone, the sources and the searches ChatGPT ran.
You see who wins and why.
Rivals get the same figures on the same prompts, and Sources ranks the domains ChatGPT leans on. The ChatGPT visibility tracker page shows each field.
You get tasks, not just charts.
Improvements lists three tasks a week on Starter, such as getting into the lists ChatGPT keeps citing or correcting a false fact about you. Each task says how strong the evidence behind it is, and the Writer drafts the pages.
The other four AIs come with it.
Google AI Overviews, Claude, Perplexity and Grok answer the same prompts in the same plan. Our page on LLM visibility tools explains why that matters.
You measure again.
Alerts wait for enough runs to pass a statistical test, as our methodology explains, so one odd answer never triggers an email.
Before any of that, make sure ChatGPT can reach you. OpenAI’s crawler documentation (opens in a new tab) says sites that opt out of OAI-SearchBot are not shown in ChatGPT search answers. If your goal is narrower, more brand mentions in ChatGPT through answer engine work, our page on AEO tools for improving brand mentions in ChatGPT compares the options for that job.
See what ChatGPT says about your brand, free for 7 days
ChatGPT and four other AI platforms answer your prompts on the day you sign up, so you know where you stand before you pay.
7 days free, no card. Sign up with your email or Google. When the trial ends, tracking stops and nothing is charged.
Up to 10 prompts. We suggest prompts and competitors from your website, and you edit the list before the first run.
All five AI platforms on day one. ChatGPT, Google AI Overviews, Claude, Perplexity and Grok answer your prompts as soon as your email is confirmed.
ChatGPT and Google AI again every day while you keep visiting your dashboard. Claude, Perplexity and Grok are asked once, at sign-up.
One “Run now” and the 18-point site audit. After the trial, our free GEO audit tool still audits any site, without an account.
On paid plans only: team invites and the weekly email summary with alerts.
* On paid plans. ChatGPT is read on chatgpt.com in every country Slibur tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Slibur Starter
Track 20 prompts on 5 AI platforms
$59/ month (USD)
Or $602 billed yearly · save $106
Start your 7-day free trial7 days free. No card required.
- Up to 20 prompts, about 1,440 answers a month
- ChatGPT, Google AI Overviews, Claude, Perplexity, Grok
- ChatGPT and Google AI every day*, the other three every week
- Competitor ranking (up to 25 rivals) and every cited URL
- Weekly improvements, plus an email summary with alerts
- 18-point AI-readiness site audit
- Up to 2 team members
Need more prompts? Growth is $129 a month for 75 and Scale $299 for 250. Compare all plans
Where these facts come from
Each claim above about ChatGPT, OpenAI, Google or a rival product traces back to one of these, all read on November 9, 2026. Only official documentation is linked.
OpenAI and Google, read November 9, 2026
- OpenAI: Overview of OpenAI crawlers (OAI-SearchBot, GPTBot, ChatGPT-User) (opens in a new tab)
- OpenAI: Web search tool guide (citations and approximate user location) (opens in a new tab)
- Google Search Central: Guidance on using generative AI content (linked where we quote it, in the section on doing SEO with ChatGPT)
The five ChatGPT runs, November 9, 2026
- “What is the best ChatGPT SEO tool?”, sent five times via OpenRouter to openai/gpt-5.6-luna with OpenAI’s web search and a US location (from 11:49 UTC, about a minute in all)
- The same API route Slibur uses where chatgpt.com cannot be read (answer texts not reproduced)
Tools’ own pricing pages, read November 9, 2026
- Semrush, Ahrefs, Surfer and SE Ranking (prices were shown to us in euros)
- Profound, Peec AI and Otterly.AI (prices in US dollars where shown)
Google’s US top 10 for “chatgpt seo tool”, read November 9, 2026
- Rank Math’s guide to getting a brand mentioned by ChatGPT (about 2,600 words; first result)
- Sight AI’s review of nine ChatGPT SEO tools and SUSO Digital’s list of ChatGPT uses for SEO (three other results did not load for us)
Slibur’s figures come from the product itself: plans and prices on our pricing page, and how each AI is read and how often in the methodology.
Questions about ChatGPT SEO tools
About Slibur itself? Read the full FAQs or see every plan and price.
What is a ChatGPT SEO tool?
The name covers two different products. One kind measures and improves how ChatGPT talks about your brand: it asks your buyers’ questions, records who gets named and which pages are cited, and suggests changes. The other kind uses ChatGPT to do classic SEO work for Google, such as outlines, titles and schema. Pick by goal: being recommended inside ChatGPT, or producing SEO work faster.
What is the best ChatGPT SEO tool?
It depends on which kind you need. To see and improve whether ChatGPT names your brand, you need a tool that reads ChatGPT on a schedule; Slibur Starter does it for $59 a month and includes four other AI platforms. To speed up writing for Google, ChatGPT itself plus a content editor is enough. When we asked ChatGPT this exact question five times on November 9, 2026, it named 9 tools and changed its brand-tracking pick between runs.
Is there a free ChatGPT SEO tool?
For SEO work, ChatGPT’s free tier handles titles, outlines and schema drafts. For the other kind, Slibur’s free trial runs 7 days without a card, and ChatGPT plus four other AIs answer up to 10 of your prompts from day one. With no account at all, the free GEO audit runs 18 checks on whether AI assistants can read your site.
Are custom GPTs for SEO worth using?
Some save time on repeat tasks such as meta descriptions or keyword grouping. A GPT sold as a ChatGPT SEO tool still runs on the same model as ChatGPT, so it shares the model’s limits: no search volumes of its own and facts that need checking. A GPT that writes content also cannot tell you whether ChatGPT recommends your brand.
Can a tool show whether ChatGPT mentions my brand?
Yes. It asks ChatGPT the questions your buyers would ask, without your brand name in them, and counts how often you are named or cited, in what position and next to which rivals. Answers shift between runs, so one check proves little; the tool has to repeat it. On paid plans Slibur reads every prompt on chatgpt.com each day*.
How do I get my brand into ChatGPT’s answers?
Three moves come first: allow OAI-SearchBot in robots.txt, publish clear answers to the questions buyers ask, and earn a place on the outside pages ChatGPT quotes for them. No tool can promise a place in its answers. Slibur shows which pages ChatGPT relies on and turns them into weekly tasks.
Does blocking OpenAI’s crawlers hurt my visibility in ChatGPT?
Blocking OAI-SearchBot does. OpenAI says sites that opt out of it will not be shown in ChatGPT search answers, and that its systems need roughly a day to pick up a robots.txt edit. GPTBot is different: blocking it only keeps your content out of model training. Our free checker reads your robots.txt bot by bot.
Do I still need Google SEO tools if I use one for ChatGPT?
Usually yes. ChatGPT searches the web before many answers, so pages that are easy to find and quote help in both places, and Google Search Console stays free and useful. In our five runs, though, none of Google’s top results for this search was cited, so ranking on Google and being named by ChatGPT need to be measured separately.
How much does a ChatGPT SEO tool cost?
For tracking ChatGPT, entry plans in our table ran from $29 a month (Otterly.AI, 15 prompts) to $95 (Peec AI), and the others from €82 (Surfer, billed yearly) to €134 (Semrush), in euros as shown to us on November 9, 2026; Profound publishes no price. On Slibur, $59 a month buys Starter: 20 prompts, each one put to all five AI platforms. For writing, ChatGPT Plus is a monthly subscription and content editors charge on top.
By the Slibur team. Last reviewed .
Choose the ChatGPT SEO tool that shows who ChatGPT recommends
Writing faster for Google is one job. Getting named when buyers ask ChatGPT is another. Enter your website and Slibur shows, from day one, where ChatGPT puts you next to your rivals and what to change.
7 days free. No card required.