Updated November 9, 2026
AEO tools for improving brand mentions in ChatGPT
AEO tools for improving brand mentions in ChatGPT work on four levers: they measure who ChatGPT names, fix what keeps it from reading your site, point you to the pages it cites and draft the pages you lack. None can promise a mention. Slibur pulls all four in one plan, with ChatGPT read every day on paid plans.
7 days free. No card required.
Slibur tracks
ChatGPT
Claude
Google AI
Perplexity
Grok
Four levers that move how often ChatGPT names you
You see rivals in ChatGPT’s answers and your brand nowhere. Buying a tool changes nothing until something in the world changes: your site, the pages ChatGPT reads, or both. Here is what each kind of tool actually touches. For the wider category, see our page on AEO tools.
Measure
What it changes: Nothing in ChatGPT, on its own. It asks your buyers’ questions again and again and records who gets named, in what order and which pages are cited.
Tools: Trackers and the tracking modules of SEO suites.
Its limit: A tracker that stops at a score tells you that you are missing. It does not tell you why.
Needed to see any of the other three work.
Fix your own site
What it changes: Whether ChatGPT can reach your pages and find plain facts on them: crawler access, text in the HTML, current product and pricing details, a direct answer near the top.
Tools: Site audits, recommendation engines and content checkers.
Its limit: Letting crawlers in is a condition. It does not make you citable by itself.
Per OpenAI’s crawler docs, blocking OAI-SearchBot keeps a site out of ChatGPT’s search answers.
Get onto the pages ChatGPT cites
What it changes: The roundups, comparisons, directories and reviews ChatGPT reads before it names a brand. If those pages leave you out, the answer usually does too.
Tools: Source analysis, citation gap reports and outreach help.
Its limit: The tool can find the page and draft the pitch. An editor still decides.
An association: these pages get cited when a rival wins. Getting in is not proven to lift you.
Write the missing page
What it changes: Whether a buyer question has a page that answers it with facts only you have: real figures, your own comparison, your prices.
Tools: AI writers and content workflow platforms.
Its limit: More pages is not the goal. A page that repeats what is already out there gives ChatGPT no new reason to name you.
Mixed: publishing what only you have has medium support; a direct answer at the top is still a bet.
Most tools are strong on one lever and thin on the rest. A tracker without the other three gives you a monthly reminder that you are losing. A writer without measurement publishes into the dark. Pick by the lever you are weakest on, and check the tool reports the result on the same questions every week.
We put the question to ChatGPT five times
On we asked ChatGPT, with web search on, “Which AEO tools improve brand mentions in ChatGPT?” Five times, in about a minute. None of the top Google results we read shows what ChatGPT itself answers, so here it is, counted.
21
tools named across five answers. Only Ahrefs and Profound were in all of them.
8 to 11
tools per answer, from the same question asked minutes apart.
21 of 23
cited pages were on a tool maker’s own website. The rest were review category pages.
0
times Slibur was named or cited. This is where any brand starts.
“Which AEO tools improve brand mentions in ChatGPT?”
Five runs on . Each number is the place the tool took in that answer.
| Tool | Run 1 | Run 2 | Run 3 | Run 4 | Run 5 | Runs |
|---|---|---|---|---|---|---|
| Ahrefs | Named 1 | Named 3 | Named 2 | Named 1 | Named 1 | 5 |
| Profound | Named 4 | Named 1 | Named 4 | Named 3 | Named 4 | 5 |
| Semrush | Named 3 | Not named | Named 1 | Named 4 | Named 5 | 4 |
| Peec AI | Named 2 | Named 4 | Named 5 | Not named | Named 3 | 4 |
| Otterly.AI | Not named | Not named | Named 3 | Named 2 | Named 2 | 3 |
| AirOps | Named 5 | Named 2 | Named 7 | Not named | Not named | 3 |
| HubSpot | Not named | Named 6 | Not named | Named 5 | Named 8 | 3 |
| MentionedBy | Named 8 | Named 11 | Not named | Named 9 | Not named | 3 |
| Scrunch | Named 6 | Named 5 | Not named | Not named | Not named | 2 |
| SE Ranking | Not named | Named 7 | Not named | Named 6 | Not named | 2 |
| Mentionlytics | Not named | Named 8 | Not named | Named 7 | Not named | 2 |
| GetMentions | Not named | Named 9 | Not named | Named 8 | Not named | 2 |
| MentionPilot | Not named | Named 10 | Not named | Not named | Named 7 | 2 |
Only once: Promptwatch (run 1); Writesonic, AEOTrack, AEOArc, AEO Metrics and AEO Vision (run 3); Rankshift (run 4); Rankability (run 5).
Two names every time. Ahrefs and Profound were in all five answers, and Ahrefs opened three of them. Past those two, the list moved: each answer named between eight and eleven tools, 21 in total.
Named without a single citation. Profound appeared in every answer and its own website was never among the sources. AirOps was named three times, Scrunch twice, and neither site was cited either. Their place did not come from their own pages.
The product pages did the talking. Of the 23 pages ChatGPT cited across the five runs, 21 sat on a tool maker’s own site: home pages, product pages, free checkers and their blogs. The other two were G2 category pages. One page, Ahrefs’ free AI visibility checker, was cited in all five.
Google’s first page barely showed up. Of the nine sites in Google’s US top 10 for this search the same day, ChatGPT cited only one: HubSpot. Its pages were sources in three runs of five, and the AEO product page that ranks first in Google was cited once.
No answer promised a mention. Four said outright that no tool can guarantee or force a mention, and the fifth called the effect indirect. All five told the reader to earn coverage on other sites. The tools find the gaps; the work closes them.
Slibur was not named. Not in any answer and not among the sources. That is the starting line, and the kind of gap that tracking ChatGPT brand mentions makes visible on day one.
What it means for your brand
For this question, ChatGPT leaned on vendors’ own pages. For yours, the cited pages may be roundups, forums or directories instead. You only learn which by asking your own buyers’ questions, and the pattern decides which lever comes first.
How we asked
Each run went through OpenRouter to openai/gpt-5.6-luna, the model Slibur uses when it asks ChatGPT by API, with its native web search, asked from a US location, in English, with a question that names no brand. All five came back between 11:49 and 11:50 UTC and cost $0.09 in all. Names were read by hand, one per maker, in the order each answer first presents them (Brand Radar and the free checker count as Ahrefs). Answer texts are not reproduced. On paid plans Slibur reads chatgpt.com itself rather than the API.
AEO tools for improving brand mentions in ChatGPT, compared by price and lever
Eight tools, with the cheapest plan that includes ChatGPT and what it does beyond measuring. Slibur’s row comes from our own pricing and product; each rival’s row from its own website on November 9, 2026. All prices are per month, in US dollars.
Scroll sideways to see every column.
| Tool | Entry price, read today | AI platforms in that plan | Fixes and third-party pages | Writing |
|---|---|---|---|---|
| SliburStarterOur product | $59 a month, 20 prompts | All five: ChatGPT and Google AI Overviews read daily*, plus Claude, Perplexity and Grok once a week | Improvements: three tasks a week, chosen from a fixed catalog of 17 actions, including the cited pages that leave you out, a drafted pitch for each and a weekly re-read of that page | The Writer: 5 drafts a month, each one for a buyer question you choose |
| HubSpotAEOPer its website, read November 9, 2026 | $50 a month ($45 billed yearly), 25 prompts | ChatGPT, Gemini and Perplexity | Prioritized recommendations: a new post, a page update, a LinkedIn post, a technical fix or outreach to third-party sites | Built-in content tools come with Marketing Hub Pro and Enterprise, not the standalone plan |
| Otterly.AILitePer its website, read November 9, 2026 | $29 a month, 15 prompts | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Gemini and AI Mode cost extra | Three recommendations a week, plus a content check and audit | No writing feature listed on its pricing page |
| FraseStarterPer its website, read November 9, 2026 | $49 a month ($39 billed yearly), 20 prompts | ChatGPT and Google AI only on Starter | SEO and GEO scores on drafts; the pricing page lists no outreach help | 10 articles a month, drafted in your voice, with publishing to WordPress, Webflow, Sanity or Wix |
| AhrefsBrand RadarPer its website, read November 9, 2026 | Custom prompts from $50 a month; paid Ahrefs Lite plans include 5 prompts | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude | Shows topics and cited pages; no task list on its Brand Radar page | Not part of Brand Radar |
| Peec AIStarterPer its website, read November 9, 2026 | $95 a month, 50 prompts | Three of six you pick; ChatGPT is one option. Perplexity as a $30 add-on; Claude and Grok on Enterprise | Recommended actions, agent actions and gap analysis | Not listed on its pricing page |
| ProfoundTrial, then EnterprisePer its website, read November 9, 2026 | Free trial of 50 prompts for 7 days; no self-serve price on its pricing page | ChatGPT, Gemini and Google AI Overviews in the trial; up to nine on Enterprise | Opportunity suggestions, limited in the trial | Agents and AI Marketer credits, limited in the trial |
| AirOpsSoloPer its website, read November 9, 2026 | Free start; no monthly price on its pricing page | ChatGPT insights only on Solo; ten or more answer engines on Pro | Content workflows and integrations rather than a task list | Content workflows: 35,000 tasks, a brand kit and CMS integrations on Solo |
* On paid plans. ChatGPT is read on chatgpt.com in every country Slibur tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Where Slibur leads. All four levers in the entry plan, and all five AI platforms with it. Its third-party task goes further than naming a gap: it drafts the note to the editor and checks the page again each week.
Where others are ahead. Otterly.AI starts cheaper, at $29. Peec AI Starter tracks 50 prompts and Frase writes 10 articles a month, against 20 prompts and 5 drafts on Slibur Starter. Ahrefs sits inside a full SEO suite, and Slibur has no exports or API today.
Read what the first price buys. Peec AI’s $95 covers three AI platforms you choose. Frase’s Starter tracks ChatGPT and Google AI only. HubSpot keeps content creation for Marketing Hub Pro and Enterprise.
Which kind of tool fits your team
The right pick depends less on the brand of the tool than on where your gap is today.
You have never checked what ChatGPT says about you
Start free and by hand: ten buyer questions in a private window, a note of who is named. Then a trial on your own prompts. Slibur’s 7 days need no card; Otterly.AI is the cheapest paid start in the table above.
You know you are missing and need to know why
Pick a tool that labels each cited page by owner (you, a rival, someone else) and turns that into tasks. A score without the pages behind it leaves you guessing.
Your team already lives in HubSpot or an SEO suite
HubSpot AEO, Ahrefs Brand Radar and the Semrush AI toolkit add AI answers to software you already pay for. Check how many prompts the add-on includes and which AI platforms come with it.
Your bottleneck is writing
Frase and AirOps put most of their weight on content. Pair them with a tracker that asks the same questions every week, or you will not know which pages moved anything.
You run an agency
Look for one login across clients and a price per client. Slibur’s Agency plan starts at 3 client brands and 60 prompts, shared out as you like.
See what AI can read on your website
We run 18 checks on what helps AI assistants find, read and cite your site, and tell you what to fix first.
Ready as soon as you sign up, included in the free trial.
No account? Free GEO audit tool: the same 18 checks, without signing up.
What no tool can promise you
Read every sales page with these five limits in mind. They apply to Slibur exactly as they apply to the rest.
A place in the answer. ChatGPT decides who to name, and it changes its mind. The five runs above, minutes apart, gave five different shortlists. A tool that promises you will be recommended is promising something it does not control.
What real buyers saw. Every tool asks its own set of questions, usually signed out. A buyer who is signed in, with memory and history, can get another answer. Treat the numbers as a sample of the market, not a log of real conversations.
Quick movement. Our methodology says to expect a few points over 8 weeks in answers where ChatGPT searches the web, and little or nothing where it keeps naming the same closed list of brands. Read what backs each task.
Lab results in your market. The GEO paper from Princeton and others (opens in a new tab) reported visibility gains of up to 40% in its own test setup. That is a ceiling found in a lab, with its own queries, not a forecast for your brand.
A shortcut through other people’s pages. No tool can put you in a roundup. It can show which roundups ChatGPT keeps citing and help you write to the editor. Paying to be listed or swapping links is the wrong trade.
One thing you can control today
Whether ChatGPT can read you at all. OpenAI’s crawler documentation (opens in a new tab) says OAI-SearchBot surfaces sites in ChatGPT search, and that sites opted out of it are not shown in its search answers. Blocking GPTBot is a separate choice about training.
The AI crawler checker reads your robots.txt in seconds. A firewall or bot filter can still block a crawler that robots.txt lets in, so check your server logs too.
How Slibur works on brand mentions in ChatGPT, week by week
One loop, with every step in the same account. It starts the day you sign up.
Ask the questions buyers type
Slibur proposes prompts from your website, never with your brand in them, and up to 25 competitors to follow. Need ideas first? Our AEO prompts generator writes twenty for free.
Read what ChatGPT used
On paid plans ChatGPT is read on chatgpt.com every day*, with the web searches it ran and every page it cited, each marked as your page, a rival’s page or someone else’s. The ChatGPT sources guide explains how to read that list.
Fix what blocks you
Crawler access and indexable text come first in Improvements, because they block everything else. The free GEO audit runs 18 checks on any URL without an account.
Go after the cited pages
When a roundup ChatGPT keeps citing leaves you out, the task names it, drafts a short note to its editor with facts from your own page, and re-reads that roundup every week to tell you whether it names you yet.
Write the page that is missing
The Writer drafts a page for a buyer question you choose, built on facts from your site, 5 a month on Starter.
Measure again, and wait for proof
Drops and overtakes in the weekly email must pass a statistical test before they are called, so one strange week never sends you running. The trend is what counts.
Three tasks a week on Starter keeps the work small enough to finish. Each one shows how strong the evidence behind it is, from what an AI’s own documentation says to a plain bet. If your question is more about how ChatGPT treats content, our page on the ChatGPT SEO tool covers that side. On a budget, the GEO tools under $100 comparison lists the cheaper options.
* On paid plans. ChatGPT is read on chatgpt.com in every country Slibur tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
See who ChatGPT names in your market, free for 7 days
ChatGPT and the other four AI platforms answer your own questions on the day you sign up, with your first Improvements tasks beside them.
7 days free, no card. Sign up with your email or Google. When the trial ends, tracking stops and nothing is charged.
Up to 10 prompts. We suggest prompts and competitors from your website, and you edit the list before the first run.
All five AI platforms on day one. ChatGPT, Google AI Overviews, Claude, Perplexity and Grok answer your prompts as soon as your email is confirmed.
ChatGPT and Google AI again every day while you keep visiting your dashboard. Claude, Perplexity and Grok are asked once, at sign-up.
One “Run now” and the 18-point site audit. After the trial, our free GEO audit tool still audits any site, without an account.
On paid plans only: team invites and the weekly email summary with alerts.
* On paid plans. ChatGPT is read on chatgpt.com in every country Slibur tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Slibur Starter
Track 20 prompts on 5 AI platforms
$59/ month (USD)
Or $602 billed yearly · save $106
Start your 7-day free trial7 days free. No card required.
- Up to 20 prompts, about 1,440 answers a month
- ChatGPT, Google AI Overviews, Claude, Perplexity, Grok
- ChatGPT and Google AI every day*, the other three every week
- Competitor ranking (up to 25 rivals) and every cited URL
- Weekly improvements, plus an email summary with alerts
- 18-point AI-readiness site audit
- Up to 2 team members
Need more prompts? Growth is $129 a month for 75 and Scale $299 for 250. Compare all plans
Where these facts come from
What this page says about ChatGPT, OpenAI and the rival tools rests on the pages and runs below, all dated November 9, 2026. Competitors are named, not linked.
OpenAI and research, read November 9, 2026
The five ChatGPT runs, November 9, 2026
- “Which AEO tools improve brand mentions in ChatGPT?”, asked by Slibur through OpenRouter, model openai/gpt-5.6-luna with its native web search (11:49 to 11:50 UTC)
- Located in the United States, in English, with no brand in the question (answer texts not reproduced)
Other tools’ own pages, read November 9, 2026
- HubSpot: AEO product page
- Otterly.AI: pricing page
- Frase: pricing page
- Ahrefs: Brand Radar page
- Peec AI: pricing page
- Profound: pricing page
- AirOps: pricing page
Google’s US top 10 for this search, read November 9, 2026
- HubSpot: AEO product page, first result (about 1,700 words with its FAQ)
- Frase: best AEO tools, ranked for getting cited
- Dageno: why AEO tools improve brand mentions in ChatGPT
- Stackmatix: fifteen AEO tools for AI search
Slibur’s figures come from the product: plans and prices on our pricing page, and how each AI is asked, how often and what backs each task in the methodology.
Questions about brand mentions in ChatGPT
About Slibur itself? Read the full FAQs or see every plan and price.
Which AEO tools actually improve brand mentions in ChatGPT?
No single one of the AEO tools for improving brand mentions in ChatGPT does it alone; each pulls a different lever. Trackers such as Slibur, Otterly.AI, Peec AI and Ahrefs Brand Radar show where you are missing. Recommendation engines (Slibur’s Improvements, HubSpot AEO, Peec AI’s actions) say what to fix. Writers such as Frase, AirOps and Slibur’s Writer draft pages. Slibur covers measuring, fixing, third-party pages and writing in one plan from $59 a month.
How do I improve brand mentions in ChatGPT?
Make sure OAI-SearchBot can read your site, then find the buyer questions where rivals are named and you are not. Look at the pages ChatGPT cites for those questions: if they are roundups that leave you out, offer their editors something worth testing.
Give each question a page with facts only you have, and keep product and pricing details current. Then ask the same questions again every week, because one answer proves nothing.
Can an AEO tool guarantee that ChatGPT will mention my brand?
No. ChatGPT picks the brands it names and the list moves from one run to the next. Four of the five ChatGPT answers we collected on this question said so outright, and the fifth called the effect indirect. A tool can measure, point to the gaps and help with the work; the result depends on what the web says about you.
How much do these tools cost?
Among the eight tools in the table above, entry plans read on November 9, 2026 went from Otterly.AI Lite at $29 for 15 prompts up to Peec AI Starter at $95 for 50, while Profound and AirOps show no self-serve price. On Slibur, Starter costs $59 monthly and covers 20 prompts across five AI platforms.
Is there a free way to start?
Yes. Ask your buyers’ questions in a private ChatGPT window and note who is named and which pages are cited. Slibur’s 7-day trial needs no card and runs up to 10 prompts across all five AI platforms Slibur reads (ChatGPT, Google AI Overviews, Claude, Perplexity, Grok) from day one, with three Improvements tasks and one Writer draft.
What is the difference between a mention and a citation in ChatGPT?
A mention is your brand named in the answer text. A citation is a page linked as a source. They come apart often: in our five runs Profound was named every time and its website was never cited. Track both, because they call for different work.
How long until ChatGPT mentions us more?
Weeks, not days, and only in answers where ChatGPT searches the web. Our methodology sets the expectation at a few points over 8 weeks, and little or nothing where it keeps naming the same closed list of brands. A tool worth paying for waits for that evidence before it calls a change.
Are these the same as the tools sold for ChatGPT SEO?
They overlap. Some ChatGPT SEO tools only use ChatGPT to write content; an AEO tool measures what ChatGPT says about you and works on that. Our page on the ChatGPT SEO tool sets out the two kinds.
Does AEO replace SEO?
No. When ChatGPT searches the web it reads pages that search engines can find, so a site that ranks and loads cleanly gives it more to work with. AEO adds two things classic SEO tools do not show: what the AI answer says about you, and which pages it cited to say it.
Can ChatGPT read my website?
OpenAI says OAI-SearchBot is the crawler that surfaces sites in ChatGPT search, and that sites which block it are not shown in its search answers. GPTBot is separate and concerns training. Our free AI crawler checker shows what your robots.txt allows.
By the Slibur team. Last reviewed .
Find out where ChatGPT leaves you out
Of all the AEO tools for improving brand mentions in ChatGPT, start with one that shows the gap and then helps close it. Enter your website: Slibur proposes the questions and rivals to follow, and your first readings and tasks arrive on day one.
7 days free. No card required.