Grok SEO: how to rank on Grok

1. 1

   Split your questions into buying and opinion

   Write the 10 to 20 questions a buyer asks before choosing something like what you sell. Then add the reputation ones: what people think of you, of your rivals, of a recent change. In our reading, web pages carried the first kind, while the second also pulled in X posts once X search was on, so each list needs different work. Stuck for questions? Our free AEO prompts generator drafts twenty from your website.

2. 2

   Get onto the pages Grok already cites

   Ask Grok your buying questions and list every third-party page in its sources: roundups, review sites, comparisons, directories. They supplied 94% of the links in our buying answers. Ask to be reviewed, fix your listing, and send writers the facts they need to include you.

3. 3

   Publish the answer page yourself

   For each buying question, keep one page that answers it in its first lines, then gives what settles the choice: price, plan limits, who it suits. Pages like that, from Attio and from Teamwork, were among the sources Grok returned. Put your brand name inside that passage, so any quote carries it.

4. 4

   Keep prices current and dated

   Grok’s answers quoted plan prices, and their sources included vendor pricing pages and sites that track prices. When your page lags, the tracker’s version is the one that gets repeated. Show the date of the last change on the page.

5. 5

   Let any visitor read the pages you want quoted

   xAI names no crawler, so you cannot let Grok in by name. Keep those pages outside logins, bot challenges and text that only appears after JavaScript runs, and do not block every bot with one robots.txt rule. Check it free: the AI crawler checker reads your robots.txt and the AEO checker tests one page without JavaScript.

6. 6

   Make your X account easy to find

   X Search looks up accounts by name or description. Use your brand name, and say in the bio what you sell, for whom and where, with your website. Then post answers in the words a buyer types: keyword search matches words, semantic search matches meaning.

7. 7

   Reply in the threads where people talk about you

   X Search can fetch a post with the posts above it and its replies. When someone asks about your category or complains about you, a clear answer in that thread is something Grok can read next to the complaint.

• xAI documentation
• Our Grok reading, Nov 9, 2026
• Common practice

• Guessing the crawler’s name

  Lists online give different names for an xAI bot, and none of them is backed by xAI. A robots.txt rule for a name xAI never published cannot be shown to do anything.

• Counting the citation list as wins

  xAI says that list includes sources Grok looked at and set aside. Count the brands named in the answer, and treat a citation as a lead to follow up.

• Promotional posts for buying questions

  Our buying answers cited no X posts at all, even with X search on. An ad-style post is also the kind least likely to answer anyone’s question.

• Look-alike lists in bulk

  The vendor behind eight lists with near-identical titles was cited eight times and recommended zero times. In that run, volume showed up as citations, never as a mention.

• Judging from a single answer

  Grok writes each answer from what its searches return at that moment. Ask the same questions again over a few weeks before you decide something worked.

By hand, once a month

Ask grok.com your fixed list of questions, each in a new chat. ShareChat describes grok.com showing its sources in a dedicated pane, X posts included. For each answer, write down whether you are named, in what position, and which web pages and X accounts it cites. Kept month after month, that record shows whether the X half is moving.

With Slibur, every week

• Every prompt, every week. On paid plans Grok answers all your prompts once a week, like Claude and Perplexity. The table above shows how often the other two are read.

• The whole answer, kept. Each Grok answer is saved with the brands it names and their order. Every URL that came back is kept too, tagged as your site, a rival’s or someone else’s.

• Cited or named, told apart. Mentions separates a page of yours used as evidence (an indirect mention) from a real recommendation: the ones.com pattern from our reading.

• A warning when Grok lags. If Grok becomes your weakest AI platform, 25 points or more below your best one, Improvements flags it and sends you to Sources, filtered by Grok, to see the pages it leans on.

• What it leaves out. Slibur asks Grok’s model through OpenRouter, searching the web with Parallel, a provider Slibur picks rather than grok.com’s own search. X posts are not part of these readings, so check the X half of your Grok SEO by hand.

The way each of the five AIs is asked, and what counts as a citation on each, is on our methodology page. To follow every URL the five AIs cite across many questions, see AI citation tracking.

• How to rank on PerplexityHow Perplexity chooses the pages it cites, and how to check whether it cites yours.Read the guide
• How to rank in ChatGPTWhat makes ChatGPT recommend a business, and how to check whether it recommends yours.Read the guide
• How to rank in AI OverviewsHow Google picks the sources for an AI Overview, and how to check whether yours are cited.Read the guide
• AI citation trackingEvery URL the five AIs cite when they answer, and which of them send the credit to your rivals.Read the guide
• AI competitor analysisSee which competitors AI platforms recommend instead of you, and which sources they rely on.Read the guide
• AEO prompts generatorTwenty questions to follow in AI answers for your website and market, sorted by type, without naming your brand.Read the guide

What this guide says about Grok comes from xAI’s pages on Web Search (opens in a new tab), X Search (opens in a new tab), citations (opens in a new tab) and models (opens in a new tab), and from the Grok FAQ (opens in a new tab), all read on November 9, 2026. So were OpenAI’s crawler list (opens in a new tab), Perplexity’s crawler guide (opens in a new tab), Anthropic’s page on its bots (opens in a new tab) and Google’s Search Central requirements for AI features (opens in a new tab). The share of X in shared Grok chats is from the ShareChat paper (opens in a new tab) (version of May 17, 2026). The 12 answers are our own reading; xAI does not publish how Grok ranks one source above another.